Ⅰ. 서론 ················································································································1
1. 연구 배경 및 목적 ···················································································1
1-1 연구 배경 ···························································································1
1-2 연구 목적 ···························································································2
2. 연구범위 및 방법 ·····················································································2
2-1 연구 범위 ···························································································2
2-2 연구 흐름도 ························································································2
Ⅱ. 세화오일시장 실태 분석 ············································································4
1. 일반현황 ····································································································4
1-1 구좌읍 세화리 마을 유래 ···································································4
1-2 세화리 일반현황 ·················································································4
1-3 세화오일시장 연혁 및 현황 ································································6
1-4 세화오일시장 문제 진단 ·····································································8
2. 세화오일시장 이설에 대한 기초 진단 ·················································13
2-1 세화오일시장 종합 진단 ···································································13
2-2 세화오일시장 이설 진단 ···································································18
2-3 종합 ·································································································26
3. 세화오일시장 주변 상권 카드소비 빅데이터 분석 ·····························30
3-1 분석개요 ···························································································30
3-2 분석 개요 전체 카드매출액 분석 ·····················································32
3-3 업종별 카드매출액 분석 ···································································34
3-4 공휴일 평일 카드매출액 분석 ···························································36
3-5 분석결과 요약 ··················································································41
Ⅲ. 세화오일시장 의견조사 ············································································43
1. 조사개요 ··································································································43
1-1 조사목적 및 개요 ·············································································43
1-2 인구 통계적 특성 ·············································································44
2. 분석결과 ··································································································45
2-1 세화오일시장 만족도 ········································································45
2-2 세화오일시장 만족도 평가 ································································48
2-3 세화오일시장에 대한 인식 ································································55
3. 시사점 ·····································································································59
3-1 주민 친화형 세화오일시장 강화 ·······················································59
3-2 주민 친화형 세화오일시장을 위한 주차시설과 편의시설 강화 ··········60
3-3 세화오일시장 지역경제 활성화에 기여 ·············································60
3-4 지역주민 여론은 세화오일시장 이전 반대 ········································60
3-5 세화오일시장 문제 개선을 위해서는 행정의 역할 중요 ····················60
Ⅳ. 세화오일시장 운영 방안 ··········································································61
1. 기본방향 ··································································································61
2. 세화오일시장 운영 방안 ········································································63
2-1 해안도로 안전문제 개선 ···································································63
2-2 장날 혼잡으로 인한 교통처리 개선 ··················································64
2-3 쓰레기 발생 등 환경오염문제 개선 ··················································64
2-4 세화오일시장 제주 동부지역 새로운 관광자원 핵심공간으로 개발 ···65
3. 세화오일시장 갈등해결 및 상생방안 ···················································66
3-1 장날, 평일 이용가능한 전천후 시설물 계획 ·····································66
3-2 시설현대화를 통한 다중용도 시설물로 전환 ·····································66
3-3 지역주민과 상인회 간 갈등 문제 해결 ·············································67
Ⅴ. 결론 ··············································································································68
참고문헌 ···············································································································70
Abstract ··············································································································71
부록 ······················································································································73