목차 CONTENTS

Ⅰ. 서론 ········································································· 1
1. 연구의 배경 및 목적 ······························································· 1
1-1 연구의 배경 ·····················································································1
1-2 연구의 목적 ·····················································································2
2. 연구의 내용 및 방법 ······························································· 2

Ⅱ. 제주 골프장 내장객 현황 및 동향 ······································ 4
1. 제주 골프장 일반현황 ····························································· 4
2. 제주 골프장 일반현황 ····························································· 6

Ⅲ. 제주 골프장 가격전략 현황 분석 ······································· 13
1. 제주 골프장 가격전략 현황 ······················································ 13
2. 제주 골프장 소셜네트워크 분석 ················································· 16

Ⅳ. 스포츠패스 해외사례 분석 및 전문가집단 인터뷰 ·················· 18
1. 스포츠패스 해외 사례 분석 ······················································ 18
2. 스포츠패스 도입 가능성 및 효과성 분석 전문가 집단 인터뷰 ··············21
1-1 관광객 유치 효과 ···············································································23
1-2 지역경제 활성화 ················································································24
1-3 지속 가능성 및 브랜드 강화 ··································································24
1-4 지역 주민과 관광객 간의 혜택 균형 ·························································24

Ⅴ. 결론 및 정책제언 ························································· 26
1. 결론 ·················································································· 26
2. 정책제언 ············································································· 27

참고문헌 ················································································ 51
Abstract ················································································ 55