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제주의 미래를 바라보는 현안연구
도민사회에 대두되고 있는 이슈 등 현안과제를 연구하여 도민사회에 지적논의의 장을 마련함으로써 도민공감대 형성 및 바람직한 해결방안을 모색하고자 합니다.
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- 제주도 관광홍보의 효율성 평가와 대안
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연구책임
신동일
발 행 일
2000-12-04 -
연구보고서파일
제주도 관광홍보의 효율성 평가와 대안.pdf (573.14 KByte)
다운로드 (573.14 KByte)
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목 차
<목 차>
Ⅰ. 연구 개요 ···················································································· 1
1. 연구 배경 ····································································································· 1
2. 연구 목적 ····································································································· 2
3. 연구 방법 ····································································································· 2
4. 연구 범위 ····································································································· 2
Ⅱ. 국내․외 관광홍보 사례분석 ·················································· 5
1. 외국의 관광홍보 ························································································· 5
1) 관광홍보 예산 및 재원 ······················································································· 5
2) 관광홍보 조직 및 인력 ······················································································· 7
2. 중앙정부의 관광홍보 ············································································· 11
1) 관광홍보 관련 법규 ··························································································· 11
2) 관광홍보 조직 ····································································································· 12
3) 관광홍보 활동 ··································································································· 13
4) 관광홍보 예산 ··································································································· 22
Ⅲ. 지방자치단체의 관광홍보 동향 ·········································· 24
1. 관광홍보 관련 자치법규 ······································································· 24
2. 관광홍보 조직 및 인력 ··········································································· 25
1) 서울특별시 ········································································································· 25
2) 부산광역시 ········································································································· 26
3) 대구광역시 ········································································································· 27
4) 인천광역시 ········································································································· 28
5) 광주광역시 ········································································································· 28
6) 대전광역시 ········································································································· 29
7) 울산광역시 ········································································································· 30
8) 경기도 ················································································································· 31
9) 강원도 ················································································································· 31
10) 충청북도 ············································································································· 32
11) 충청남도 ············································································································· 33
12) 전라북도 ············································································································· 34
13) 전라남도 ············································································································· 34
14) 경상북도 ············································································································· 35
15) 경상남도 ··········································································································· 36
3. 관광홍보 예산 및 투자재원 ··································································· 37
1) 관광홍보 예산 ··································································································· 37
2) 관광홍보 투자재원 ··························································································· 38
4. 관광홍보 활동 ························································································· 39
1) 서울특별시 ········································································································· 39
2) 부산광역시 ········································································································· 40
3) 대구광역시 ········································································································· 41
4) 인천광역시 ········································································································· 42
5) 광주광역시 ········································································································· 44
6) 대전광역시 ········································································································· 45
7) 울산광역시 ········································································································· 46
8) 경기도 ················································································································· 47
9) 강원도 ················································································································· 48
10) 충청북도 ············································································································· 49
11) 충청남도 ············································································································· 50
12) 전라북도 ············································································································· 52
13) 전라남도 ············································································································· 53
14) 경상북도 ············································································································· 54
15) 경상남도 ··········································································································· 55
Ⅳ. 제주도 관광홍보 현황 분석 ·················································· 56
1. 제주도 관광홍보 현황 ············································································· 56
1) 조직 및 인력 ····································································································· 56
2) 예산 운용 ··········································································································· 57
3) 활동 내용 ··········································································································· 59
2. 제주지역 관광사업체의 관광홍보 ······················································· 60
1) 숙박업 ··················································································································· 60
2) 여행업 ··················································································································· 62
3) 기타 관광 사업체 ······························································································· 64
Ⅴ. 제주도 관광홍보의 대안 모색 ·············································· 68
1. 관련 법․제도 개선 ················································································· 68
2. 조직․인력의 전문성 유지 ····································································· 69
3. 예산편성 및 재원확보 방안 ··································································· 71
4. 차별화된 홍보전략 수립 ········································································· 75
Ⅳ. 정책제언 ···················································································· 80
부 록
1. 제주지역 관광사업체 인터넷 사이트 ································································· 87
2. 대구광역시 대구관광정보센터 설치 및 운영조례 ··········································· 91
3. 광주광역시 외래관광객유치에 관한 보상규정 ··············································· 93
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