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홈 연구발간물 연구보고서

연구보고서

정책연구제주가안고있는문제나 국내외 여건변화등으로 예상되는 문제에 미리 대응함으로써 제주발전에기여하고연구결과의실현성을 제고합니다.

제주의 미래를 바라보는 현안연구

도민사회에 대두되고 있는 이슈 등 현안과제를 연구하여 도민사회에 지적논의의 장을 마련함으로써 도민공감대 형성 및 바람직한 해결방안을 모색하고자 합니다.

트위터 페이스북
제주도 관광홍보의 효율성 평가와 대안
  • 연구책임

    신동일

    발 행 일

    2000-12-04
  • 연구보고서파일

    제주도 관광홍보의 효율성 평가와 대안.pdf (573.14 KByte)

    다운로드 (573.14 KByte)

    다 운 수

    2521

  • 목     차

    <목 차>
    Ⅰ. 연구 개요 ···················································································· 1
    1. 연구 배경 ····································································································· 1
    2. 연구 목적 ····································································································· 2
    3. 연구 방법 ····································································································· 2
    4. 연구 범위 ····································································································· 2

    Ⅱ. 국내․외 관광홍보 사례분석 ·················································· 5
    1. 외국의 관광홍보 ························································································· 5
    1) 관광홍보 예산 및 재원 ······················································································· 5
    2) 관광홍보 조직 및 인력 ······················································································· 7
    2. 중앙정부의 관광홍보 ············································································· 11
    1) 관광홍보 관련 법규 ··························································································· 11
    2) 관광홍보 조직 ····································································································· 12
    3) 관광홍보 활동 ··································································································· 13
    4) 관광홍보 예산 ··································································································· 22

    Ⅲ. 지방자치단체의 관광홍보 동향 ·········································· 24
    1. 관광홍보 관련 자치법규 ······································································· 24
    2. 관광홍보 조직 및 인력 ··········································································· 25
    1) 서울특별시 ········································································································· 25
    2) 부산광역시 ········································································································· 26
    3) 대구광역시 ········································································································· 27
    4) 인천광역시 ········································································································· 28
    5) 광주광역시 ········································································································· 28
    6) 대전광역시 ········································································································· 29
    7) 울산광역시 ········································································································· 30
    8) 경기도 ················································································································· 31
    9) 강원도 ················································································································· 31
    10) 충청북도 ············································································································· 32
    11) 충청남도 ············································································································· 33
    12) 전라북도 ············································································································· 34
    13) 전라남도 ············································································································· 34
    14) 경상북도 ············································································································· 35
    15) 경상남도 ··········································································································· 36
    3. 관광홍보 예산 및 투자재원 ··································································· 37
    1) 관광홍보 예산 ··································································································· 37
    2) 관광홍보 투자재원 ··························································································· 38
    4. 관광홍보 활동 ························································································· 39
    1) 서울특별시 ········································································································· 39
    2) 부산광역시 ········································································································· 40
    3) 대구광역시 ········································································································· 41
    4) 인천광역시 ········································································································· 42
    5) 광주광역시 ········································································································· 44
    6) 대전광역시 ········································································································· 45
    7) 울산광역시 ········································································································· 46
    8) 경기도 ················································································································· 47
    9) 강원도 ················································································································· 48
    10) 충청북도 ············································································································· 49
    11) 충청남도 ············································································································· 50
    12) 전라북도 ············································································································· 52
    13) 전라남도 ············································································································· 53
    14) 경상북도 ············································································································· 54
    15) 경상남도 ··········································································································· 55

    Ⅳ. 제주도 관광홍보 현황 분석 ·················································· 56
    1. 제주도 관광홍보 현황 ············································································· 56
    1) 조직 및 인력 ····································································································· 56
    2) 예산 운용 ··········································································································· 57
    3) 활동 내용 ··········································································································· 59
    2. 제주지역 관광사업체의 관광홍보 ······················································· 60
    1) 숙박업 ··················································································································· 60
    2) 여행업 ··················································································································· 62
    3) 기타 관광 사업체 ······························································································· 64

    Ⅴ. 제주도 관광홍보의 대안 모색 ·············································· 68
    1. 관련 법․제도 개선 ················································································· 68
    2. 조직․인력의 전문성 유지 ····································································· 69
    3. 예산편성 및 재원확보 방안 ··································································· 71
    4. 차별화된 홍보전략 수립 ········································································· 75

    Ⅳ. 정책제언 ···················································································· 80

    부 록
    1. 제주지역 관광사업체 인터넷 사이트 ································································· 87
    2. 대구광역시 대구관광정보센터 설치 및 운영조례 ··········································· 91
    3. 광주광역시 외래관광객유치에 관한 보상규정 ··············································· 93

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