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홈 연구발간물 연구보고서

연구보고서

정책연구제주가안고있는문제나 국내외 여건변화등으로 예상되는 문제에 미리 대응함으로써 제주발전에기여하고연구결과의실현성을 제고합니다.

제주의 미래를 바라보는 현안연구

도민사회에 대두되고 있는 이슈 등 현안과제를 연구하여 도민사회에 지적논의의 장을 마련함으로써 도민공감대 형성 및 바람직한 해결방안을 모색하고자 합니다.

트위터 페이스북
제주형 관광조직체계의 기초모형 개발
  • 연구책임

    송재호

    발 행 일

    2000-12-04
  • 연구보고서파일

    제주형 관광조직체계의 기초모형 개발.pdf (1,194.91 KByte)

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  • 목     차

    <목 차>
    제 1 장 서 론 ·································································································· 1
    제 1 절 문제 제기 ······························································································ 1
    제 2 절 연구 목적 ······························································································ 3
    제 3 절 연구 방법 및 연구 범위 ······································································ 4
    1. 연구 방법 ··································································································· 4
    2. 연구 범위 ··································································································· 4

    제 2 장 관광조직 관련 이론 연구 ······································································ 7
    제 1 절 관광조직 관련 연구동향 ······································································ 7
    1. 국외 동향 ··································································································· 7
    2. 국내 동향 ································································································· 17
    제 2 절 관광시스템과 관광조직의 역할 ························································ 26
    1. 관광시스템의 개념과 구성인자 ····························································· 26
    2. 관광조직의 개념과 유형 ········································································ 41
    3. 관광시스템 활성화를 위한 관광조직 역할 ·········································· 50
    제 3 절 관광조직 기초모형의 정립 ································································ 57
    1. 관광조직의 구조모형 ·············································································· 58
    2. 관광조직의 기능모형 ·············································································· 68
    3. 관광조직의 협력모형(갈등모형) ····························································· 75

    제 3 장 국내외 관광조직체계 사례분석 ·························································· 89
    제 1 절 국외 사례분석 ····················································································· 89
    1. 싱가폴 관광청 ························································································· 89
    2. 캐나다 관광청 ························································································· 95
    3. 호주 관광조직 ························································································· 97
    4. 미국 관광조직 ······················································································· 101
    5. 홍콩 관광조직 ······················································································· 108
    6. 태국 관광청 ··························································································· 113
    7. 하와이 관광청 ······················································································· 117
    제 2 절 국내 사례분석 ··················································································· 119
    1. 문화관광부 관광국 ················································································ 119
    2. 한국관광공사 ························································································· 129
    3. 광역 지방자치단체 ················································································ 135
    4. 한국관광협회중앙회 ············································································ 143
    제 3 절 시사점 탐색 ······················································································· 145
    1. 구조부문에의 시사 ················································································ 145
    2. 기능부문에의 시사 ················································································ 146

    제 4 장 제주도 관광조직 체계의 실태 분석 ················································· 148
    제 1 절 제주도 관광조직 체계 발전과정 ····················································· 148
    1. 지방자치단체 관광행정 ········································································ 148
    2. 제주도관광협회 ······················································································ 151
    3. 한국관광공사 제주지사 ········································································ 154
    제 2 절 제주도 관광조직체계 현황 분석 ······················································ 156
    1. 구조 현황 ································································································ 156
    2. 기능 현황 ································································································ 170
    제 3 절 실증분석을 통한 제주도 관광조직체계 진단 ·································· 184
    1. 내부 조사․분석을 통한 진단 ····························································· 184
    2. 외부 제3자 조사․분석을 통한 진단 ·················································· 209

    제 5 장 제주형 관광조직체계 모형 설계 ························································ 227
    제 1 절 제주형 관광조직체계 구축을 위한 준거 설정 ································ 227
    1. 구조 준거 ································································································ 227
    2. 기능 준거 ································································································ 228
    제 2 절 제주형 관광조직체계의 목표 정립 ··················································· 232
    1. 궁극 목표 ······························································································ 232
    2. 일반 목표 ······························································································ 232
    3. 세부 목표 ······························································································ 233
    제 3 절 제주형 관광조직체계 구조-기능 설계 ·············································· 237
    1. 제주형 관광조직체계의 5대 조직 축(軸) ············································· 237
    2. 제주형 정부관광기구(NTO)의 설립 ······················································ 238
    3. 제주형 관광정책 조정기구의 설립 ······················································· 246
    4. 관광진흥업무 총괄 분장 ········································································ 247

    제 6 장 결론 : 정책 제언 ················································································· 254

    참고문헌 ·············································································································· 256
    별첨 : 1. 내부 진단조사 설문서 ······································································· 265
    별첨 : 2. 외부 제3자 진단조사 설문서 ···························································· 271

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