제주의 미래를 바라보는 현안연구

도민사회에 대두되고 있는 이슈 등 현안과제를 연구하여 도민사회에 지적논의의 장을 마련함으로써 도민공감대 형성 및 바람직한 해결방안을 모색하고자 합니다.

제주지역 축제의 진단과 활성화 방안

• 연구책임

  정승훈·신동일

  발 행 일

  2000-12-04

• 연구보고서파일

  제주지역 축제의 진단과 발전 방안.pdf (1,149.28 KByte)

  다운로드 (1,149.28 KByte)

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• 목     차

  <목 차>
  
  제 1 장 서 론 ······································································································· 1
  
  제 1 절 연구 배경 ······························································································· 1
  
  제 2 절 연구 목적 ······························································································· 3
  
  제 3 절 연구 방법 ······························································································· 3
  
  제 4 절 연구 범위 ······························································································· 3
  
  
  
  제 2 장 이론 연구 ································································································ 4
  
  제 1 절 축제의 개념체계 ···················································································· 4
  
  1. 축제의 전통적 기능 ··················································································· 4
  
  2. 축제의 개념과 분류 ··················································································· 7
  
  3. 축제의 영향 ······························································································ 11
  
  제 2 절 축제의 추진 체계 ·············································································· 14
  
  1. 기획단계 ··································································································· 14
  
  2. 홍보 및 상품화 단계 ··············································································· 20
  
  3. 운영 단계 ·································································································· 22
  
  4. 사후 평가 및 개선방안 강구 단계 ························································· 23
  
  
  
  제 3 장 국내․외 축제 사례분석 ····································································· 25
  
  제 1 절 국내 사례분석 ······················································································ 25
  
  제 2 절 국외 사례분석 ······················································································ 44
  
  제 3 절 사례연구의 시사점 ·············································································· 53
  
  
  
  제 4 장 제주지역 축제의 현황분석 ································································· 55
  
  제 1 절 제주지역 축제 현황 ············································································ 55
  
  1. 총괄 현황 ·································································································· 55
  
  2. 지방자치단체별 축제 현황 ······································································ 59
  
  3. 최초 개최 연도별 축제 현황 ·································································· 59
  
  4. 개최 월별 축제 현황 ··············································································· 60
  
  5. 예산 규모별 축제 현황 ··········································································· 61
  
  6. 개최 목적별 축제 현황 ··········································································· 62
  
  7. 축제 프로그램 구성 형식별 축제 현황 ·················································· 63
  
  제 2 절 제주지역 축제의 현황 분석 ······························································· 64
  
  1. 개최 목적과 프로그램 구성 형식 ··························································· 64
  
  2. 최초 개최 연도별 분석 ··········································································· 65
  
  3. 지방자치단체별 축제 분석 ···································································· 67
  
  4. 개최 시기 분포 ························································································ 68
  
  
  
  제 5 장 축제에 대한 신문의 보도내용 분석 ················································· 70
  
  제 1 절 분석의 개요 ························································································· 70
  
  제 2 절 분석 결과 ····························································································· 70
  
  1. 축제에 대한 보도 현황 ··········································································· 70
  
  2. 개별 축제별 보도 내용 ··········································································· 71
  
  3. 전체축제에 대한 보도 내용 ···································································· 92
  
  
  
  제 6 장 제주지역 축제에 대한 의견조사 ······················································· 98
  
  제 1 절 조사 설계 ····························································································· 98
  
  1. 조사대상 및 표본 추출방법 ···································································· 98
  
  2. 자료 수집방법 및 조사 기간 ·································································· 98
  
  3. 분석 방법 ·································································································· 99
  
  4. 축제별 설문 배포 및 회수 현황 ··························································· 100
  
  5. 조사대상 축제 사례 분석 ······································································ 101
  
  제 2 절 분석 결과 ··························································································· 111
  
  1. 제주도 축제에 대한 지역주민 의견조사 ·············································· 111
  
  2. 축제 참여자 의견조사 ··········································································· 117
  
  3. 제주도 축제에 대한 전문가 의견조사 ·················································· 172
  
  제 3 절 시사점 ····························································································· 182
  
  1. 제주도 축제에 대한 지역주민 의견 조사 ·········································· 182
  
  2. 축제 참여자 의견 조사 ········································································ 182
  
  3. 제주도 축제에 대한 전문가 의견 조사 ·············································· 184
  
  4. 종합 검토 ······························································································ 185
  
  
  
  제 7 장 제주지역 축제의 문제점 ··································································· 187
  
  제 1 절 축제 프로그램 독창성 결여 ······························································ 187
  
  제 2 절 축제 해설 기능의 미흡 ··································································· 188
  
  제 3 절 홍보와 마케팅 ·················································································· 188
  
  제 4 절 축제의 지속성과 정례화의 미흡 ··················································· 188
  
  제 5 절 행정기관 주도의 축제 운영 ···························································· 189
  
  제 6 절 재정과 예산 부족 ············································································ 190
  
  제 7 절 종합서비스체계 ················································································ 190
  
  제 8 절 축제 전문인력의 부족 ····································································· 191
  
  제 9 절 도민의 자발적 축제 참여 미흡 ······················································ 191
  
  제 10 절 축제평가 체계 미흡 ······································································· 191
  
  
  
  제 8 장 제주지역 축제의 활성화방안 ························································· 193
  
  제 1 절 기본 목표 및 방향 ··········································································· 193
  
  1. 기본 목표 ································································································ 193
  
  2. 기본 방향 ································································································ 193
  
  3. 주요 개선 과제 ······················································································· 195
  
  제 2 절 제주지역 축제의 활성화 방안 ·························································· 196
  
  1. 축제의 통합화 ························································································ 196
  
  2. 축제의 체계화 ······················································································· 209
  
  3. 축제의 상품화 ······················································································· 218
  
  4. 축제의 자립화 ························································································ 232
  
  제 3 절 주체별․시기별 추진방안 ································································· 235
  
  
  
  제 9 장 결 론 ···································································································· 238
  
  <참고문헌 >·············································································································· 240
  
  부록 Ⅰ. 제주지역 축제에 대한 설문서 ··························································· 245
  
  부록 Ⅱ. 사례축제에 대한 설문서 ···································································· 250

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